BBB4M: International Business Fundamental

BBB4M: International Business Fundamental


This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. This course prepares students for postsecondary programs in business, including international business, marketing, and management.

Prerequisites:  No Prerequisite

Course Preview



The world has become a global marketplace. Every year increased amounts of product and services, ideas, money, and technology are transported throughout the world. The global business environment that exists in the world today influences every aspect of the economy, and indirectly affects the political and social stability of the world. Students will develop an appreciation for a wide variety of cultural differences in the global marketplace and its effects on international trade, and will develop an understanding of the global economy. They will learn how international business affects their daily lives, their surrounding communities, and their country, as well as their future career opportunities. This course will help students increase their level of understanding of international business, which will give them more options, allowing them to apply their business skills and interests with increased ease in the future.


1. Business, Trade and Economy
Throughout this course, students will:
• Analyse the impact of international business activity on Canada’s economy;
• Demonstrate an understanding of terminology, concepts, and basic business communication practices related to international business;
• Demonstrate an understanding of how international business and economic activities increase the interdependence of nations.

2. The Global Environment for Business
By the end of this course, students will:
• Analyse ways in which Canadian businesses have been affected by globalization;
• Demonstrate an understanding of the factors that influence a country’s ability to participate in international business;
• Assess the effects of current trends in global business activity and economic conditions.

3. Factors Influencing Success in International Markets

By the end of this course, students will:
• Assess the ways in which political, economic, and geographic factors influence international business methods and operations;
• Identify and describe common mistakes made by businesses in international markets;
• Evaluate the factors currently affecting the international competitiveness of Canadian businesses.

4. Marketing Challenges and Approaches and Distribution
By the end of this course, students will:
• Assess the challenges facing a business that wants to market a product internationally;
• Compare the approaches taken by various companies to market their products internationally;
• Demonstrate an understanding of the logistics of, and challenges associated with, distribution to local, national, and international markets.

5. Working in International Markets
By the end of this course, students will:
• Analyse the ways in which ethical considerations affect international business decisions;
• Assess the working environment in international markets;
• Demonstrate an understanding of the process for crossing international borders as it relates to international business.



Unit Name of Unit Time Allocated in Hours
Unit 1 The Need for International Business 40
Unit 2 The Global Economy and Environment 20
* Midterm Report Cards
Unit 3 Factors Affecting International Success 20
Unit 4 International Marketing 10
Unit 5 Working in Established Multinationals 20
  Total 110 hours
  Final Evaluation (3 Hours)



A variety of teaching and learning strategies are used in this course to meet the needs of a diverse range of learners.

• Information & Socratic Videos
• Student Feedback Forms
• Reflective Journals
• Discussion Forums
• Business Storytelling
• KLW Charts
• Advertising Captions
• Social Media Websites
• Negotiation
• Articulate Modules
• Presentations
• Further Thought Questions
• Scavenger Hunts
• Big Idea Videos
• Case Studies
• Role Play
• Strategy Reports
• International Business Plan
• Check-Up Quizzes
• Web Research
• Peer Assessment
• Speech Writing and Delivery
• Sample Tests
• SWOT Analysis
• Audiocasts
• Business Letter/Memo Writing




We believe that the goal of assessment and evaluation is to support and enhance student learning. Our academic program exposes students to a variety of assessment and evaluation methods and techniques at all grade levels to encourage the development of critical thinking skills, creative problem solving and meaningful learning experiences.

Assessment for Learning Assessment as Learning Assessment of Learning
Student Product
· Reflective Journal Entries
· Advertising Captioning
· Quizzes
· Scavenger Hunts
· KWL Charts
Student Product
· Reflective Journal Entries
· Advertising Captioning
· Quizzes
· Scavenger Hunts
· KWL Charts
· Social Media Websites
· Pre-submission Reviews
Student Product
· Assignments
· Tests
· Exam
· Reports
· Essays
· Presentations
· Business Plans
· Business Writing
· SWOT Analysis
· Audio/Video Files
· Case Studies
· Skype Sessions
· Observation for Discussion Forum participation and submissions
· Class discussions
· Presentations
· Presentations
· Audio Files
· Video Files
· Student teacher discussion
· Small group discussion
· Brainstorming
· Office hours (chat)
· Student Teacher Conferences
· Discussion Forums
· Pair Work
· Peer-feedback
· Skype sessions with questions
· Discussion forums



The percentage grade represents the quality of the students’ overall achievement of the expectations for the course and reflects the corresponding achievement as described in the achievement chart for Business.

  1. Term work will be 70% of the overall grade for the course;
  2. The final written exam will be worth 30% of the grade.

Achievement Categories

Criteria Strategy Percentage
Knowledge and Understanding The ability to demonstrate thorough knowledge and understanding of the topics covered. Usually students demonstrate knowledge by explaining concepts, theories or terms. 20%
Thinking and Inquiry The ability to use past knowledge to make connections and extensions to create new knowledge. Usually students demonstrate thinking through problem solving and creating new ideas and/or theories. 25%
Communication The ability to use the five pillars of literacy to communicate a concept, idea or theory to others. Usually students will demonstrate proper communication skills through reading, writing, speaking, viewing and representing. 25%
Application The ability to use the theory, concepts and knowledge acquired and apply it to experiences, new situations and different tasks. Usually, students will demonstrate application through performing tasks like cases, plans, situational analyses, etc. 30%


Achievement Chart

A Summary Description of Achievement in Each Percentage Grade Range And Corresponding Level of Achievement

Percentage Grade Range Achievement Level Summary Description
80–100% Level 4 A very high to outstanding level of achievement.  Achievement is above the provincial standard.
70–79% Level 3 A high level of achievement.  Achievement is at the provincial standard.
60–69% Level 2 Moderate level of achievement.  Achievement is below, but approaching the provincial standard.
50–59% Level 1 A passable level of achievement.  Achievement is below the provincial standard
Below 50% Level R Insufficient achievement of curriculum expectations.  A credit will not be granted



BBB4M online course of study
Computer with the Internet access



Role of Technology in the Curriculum

Rosedale Academy courses leverage the power of information and communication technologies to provide rich, dynamic learning experiences.  Students explore, evaluate and create concepts and works using a wide array of digital tools.  They demonstrate their learning through text, video, voice and visual assignments that teach multi-literacy and media skills.  Students also enhance their computer and technology skills in ways that are useful for their future academic and personal pursuits.

Teachers at Rosedale Academy get to know their learners, provide rich, descriptive feedback and assess student contributions and products AS, FOR and OF learning through digital technologies.  They enable rapid feedback and communication at any time without borders in our global community.


Tool Use Benefit
Discussion forums Whole class discussion (written) Creates a record of each student’s contributions.
Group activities Small group collaboration and discussions. Encourages student participation.
Live Skype sessions Teacher leads the lesson with students as a class.  Teacher holds reviews sessions with whole class or individuals. Observations of whole class and individual students.  Assessment for learning.
Computer Simulations Individual or class exploration and visualization of concepts relating to the curriculum. Allows hands-on exploration and investigation as an alternative learning strategy.
Online Lab Investigations Application of concepts relating to the curriculum. Allows students to experience laboratory environment in an online setting and apply proper laboratory techniques.
Learning Modules Students explore content in an interactive manner with built-in assessments as they progress. Students can navigate content at their own pace and assess their own learning along the way.
Articulate Storyline Presentations Content is presented in an interactive manner with multimedia elements and assessments built-in. Varied presentation style caters to different types of learners.  Students can assess their own learning as they progress.
Glossary Vocabulary reference and recording. Allows students to reference key course vocabulary.


English as a Second Language

Rosedale Academy provides students with comprehensive ESL support to enhance their proficiency with the English language.

  • All Rosedale Academy instructional materials and resources are designed with English Language Learners in mind. Online and face-to-face instructional resources make use of differentiated learning methods and carefully structured language. These resources support English language development as students are taking credit courses in all academic fields.
  • Teachers at Rosedale Academy provide a variety of accommodations for English Language Learners. These accommodations include:  extended time for tests and exams; chunking of assignments and tests; a safe space for asking questions; formative feedback; mini-lessons in spelling, sentence structure and grammar; and access to ESL resources and expert discussion.
  • The self-paced delivery method of this course allows students to take the time that they require to engage in meaningful participation while still enjoying the enriching experience of working in an online global classroom.
  • All teachers at Rosedale Academy are responsible for helping students to develop their ability to use English in academic courses.


Career Education

This course promotes skills effective for a variety of careers and informs students of some of the career opportunities where oral and written communication is considerable assets. Students will learn how to use English to inform audiences about ideas, persuade audiences to change their opinion or buy a product, and to formulate ideas. Students will also understand the importance of social media in their search for future education and career opportunities. Finally, this course also helps to prepare students for university application by providing a unit that helps them write a persuasive application essay.  Beyond the immediate needs of the student, this also course focuses on demonstrating the value of English in jobs like business where clear communication is highly valued.


Academic Integrity

Students are expected to maintain high standards of honesty and academic integrity throughout their participation in all courses. This includes avoiding any instance of fraud, plagiarism and cheating.  Rosedale Academy takes the following steps to ensure academic integrity:

  • Students provide photo identification
  • Course assignments include audio and video components
  • Teachers Skype weekly with their classes
  • Students are encouraged and supported to develop original work
  • Exams are proctored by adults in trusted positions

When a teacher has reasonable grounds to believe that a student has violated these standards, the school principal will review the incident and, if needed, enforce disciplinary procedures. More information about Academic Honesty may be found in section 5.3 of the school calendar.


Late and Missed Assignment

Rosedale Academy provides a flexible, self-paced learning opportunity, which allows students to proceed through each course at their own speed. Students may submit any assignment from any unit while he or she is enrolled in this course. Assignments will not be accepted once the student’s enrolment period has ended. Students must complete and submit all course requirements prior to booking their final exam. Course requirements include but are not limited to: assignments, tests, and learning log.



Bearden, W. Marketing W/Powerweb Package, 3rd ed. Toronto, ON: McGraw-Hill Ryerson, 2000.
ISBN 0-07-246128-4
Beck, Nuala. Shifting Gears: Thriving in the New Economy. Toronto, ON: Harper Collins Publishers Ltd., 1992. ISBN 0006384803

Canadian Business Magazine –
This site is the online version of the Canadian Business Magazine.

Evolving Enterprise – International magazine, presents issues-oriented articles on manufacturing topics, online and on paper.

Fast Company Magazine –
This site helps people market their job skills in the new economy.

Wired – Publishes articles on new and emerging business technologies.

World Trade – International business, news, information and analysis published by the Global Board of Trade Partners, which focuses on industry support for international trade.

Globe and Mail –
The Hamilton Spectator –
The Toronto Star –
National Post –
Ottawa Business Journal –
An online newspaper with up-to-the-minute business and news from across the nation. Canada’s largest job searching newspaper.

Awakening Giant. 1993. 60 minutes. Southern China is booming and looks set to create the greatest economic miracle ever seen, lifting 1.2 billion people from poverty and creating an economy bigger than America’s.

International Trade. D.C. Heath (0171), 1994. 32 minutes. International Trade reviews the reasons why people and nations trade with each other and presents a balanced view of the importance of free and fair trade among all nations. Comparative advantage, economic rent, balance of payment and Canada’s other trading partners are discussed.

SKU: BBB4M-2017-03 Category: Tag:

Additional information

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I am an ONTARIO student with an OEN ($590.00 CAD), I am an INTERNATIONAL student without an OEN ($680.00 CAD)